You should never pay anyone any money to get a higher page rank.
SEO – Search Engine Optimization *do things that are free in order to help people find your site.
If you’re going to focus on SEO — focus on Google.
Most people will go through 3 pages of results before giving up.
What does Google look for? — Google evaluates more than 100 factors to determine rank.
*page content
*page titles (H1 is the highest headline on the page)
*Website subject matter
*Internal Links
*Inbound Links from other sites
*Category & Meta Tags (think tagging — make sure to use those & use as many as possible)
*Site Structure – Google Sitemap
*What’s in the URL
–search engines rank pages not entire websites
Go get Google Site Maps –
Use proper nouns. Be consistent with the words that you choose.
Whenever inserting a picture on a blog — always use an alt tag — alt+”keywords go here” great way to gain incidental traffic.
Tight, Original writing is ideal.
Use highly relevant keywords. Sometimes limits creativity. The thing to do is find the trade-off to keep in interesting.
Ideal blog post length is 300-500 words.
Don’t overdo keywords. If you try too hard, Google will think you’re trying to game them 
2% is the rule for keywords.
Google doesn’t search Flash @ all.
Use punctuation to spice up your writing & hide the fact that you’re putting key words together. Google can’t read punctuation.
Focus on your candidate’s/company’s name. Don’t optimize for slogans. You can put these names in your URL as well.
Many SPAM cites use hyphens. Don’t be fooled into using them.
Http://siteexplorer.search.yahoo.com/ — here’s a link to write down.
*Check out your opponent’s URL — shows you what other pages are linking to the site/page.
