Shooting for the Battlship, beginning with a Paddle Boat
Re-Launch Website — if i am the user going to the site, what the objective we want him or her to achieve & constructed the site around those goals.
Fairly extensive blog outreach – how can we make blogs part of our everyday existence? — incorporating online video.
Limited budget, manpower, time — had to make sure that everything they do is effective.
Main goal – get the message out.
Solutions Factory — a space for constituents to submit solutions and then rank and debate solutions of others.
Bring in the traffic via: extensive blogger outreach, google ads, offline press coverage. Weaving together the new media into existing efforts.
Don’t view online efforts as a seperate category in a box. 360 degree integration is key.
