One of Justin’s primary responsibilities during the Bush-Cheney 04 re-election campaign was to track the president on the campaign trail & capture the energy of that campaign on video.
He oversaw one of the first User generated video ad contests for the campaign and quickly found that user generated content is a double-edged sword.
Enter the YouTube age in 2005.
Flash-forward to McCain 2008.
“Bomb, Bomb, Bomb, Bomb, Bomb Iran….”
“Thanks for the question, you little jerk….”
Sometimes it depends on how you react. If you’re able to embrace these moments, you can really take advantage of humorous situations.
Good idea to have a tracker cam on your opponent at every single event. On the flip-side, you have to expect that your opponent will always have a camera on you.
What you need:
*nothing fancy, but select a camera that you know will work with whatever editing program that you have.
*if anything else, have the ability to get that footage on YouTube quickly.
*For Mac, imovie is fine — FinalCut Express is better — if you’re really into it, FinalCut Pro or FinalCut Avid.
*For PC, windows media maker is not really good, but will do. Be careful about investing in Adobe Premier, etc…
*www.blip.tv — for something like $80 a year, you can create higher quality video.
Spend more time nurturing your YouTube channel.
Working with your communications and oppo team to find everything you can about your opponent (video clips, speeches, etc…) Have it organized, ready & useable.
Use footeage to set up a theme or narrative about your opponent (Romney got branded early on as a flip-flopper).
*www.ripzor.com finds source video files so you can download them to a flv file and there are several free services that will convert flv files.
Visual Hub converts flv files.
