Know your Site – What genre will your blog be?
Pick a narrow topic and have your blog be centered around that topic.
Know your Audience – Use Statcounter.com to monitor who visits your website. You’d be surprised who reads your content.
Be Original! Don’t post content that’s already out there.
Gabcast is a great website – Free podcasting software for bloggers who are just getting started and looking to host original interviews.
Bottom line, reporters are lazy & they want stories from you.
Use people’s names. People love seeing their names in print.
Live blog with Twitter. Great way to get content up and running, on the go. All you need is a mobile phone (and we know that a cell phone is one of the top three things people won’t leave the house without).
I hope this audience is understanding the finer nuances of this crazy little bird 
Use video, maps & graphs….
Mapmaker is free (it’s complicated to learn how to use it, but it’s free). You can also grab maps from the US Census site & plug in election results.
Bottomline, be original & get creative.
Up next, Jon Henke on Driving Quality Site Traffic.
