Matt Lewis puts new media in it’s place.
He’s explaining how new media will fit with an organization’s or candidate’s traditional media strategy.
& that 5 years from now, new media will be naturally integrated.
Today, the key to integration: It’s vital to be on the cutting edge.
However, we’re still not at the point where the candidate with the best blog wins races over candidate’s with the best television ads.
Right now, new media are “ninja tactics” — to quote David All. It’s still important to have your other ducks in a row.
Still, be sure to direct everyone to your website or new media efforts each and every time you push a message through traditional channels.
