Justine Lam, eCampaign Director for Ron Paul’s Presidential Bid is talking about Activating an Online Community. It’s interesting to get the behind the scenes take on how Ron Paul’s online community was able to pull off the Money Bomb.
3 Keys to Successful Online Communities
1) A message that resonates with a specific audience
2) The ability to give partial ownership of a campaign or cause to this audience
3) Transparency
