Basic Tenet: Go where your customers are.
i.e. 1.5 million users on Linkedin are C+ executives
A social networking strategy: Spreading the message & converting friends to supporters, volunteers, donors. Your goal is to get your friends to take specific action.
Say to yourself: I’m going to interact with a voter; however he or she wants to interact with with me. Know how he or she wants to communicate & respond accordingly.
Trix are for kids? Not — the fastest growing demographic on facebook is 25-34 year-olds.
Tricks of the Trade:
*personalize your profile
*increase your friend count
*engage your community to do something
*grow the group by recruiting volunteers
*monitor your profiles and be active
